Working From Home

Working From Home

Amazing Benefits of Working From Home

Imagine waking up in the morning without thinking about the suit to wear or how to scale through early morning traffic! It sounds great. Well, that’s the feeling you get when working from home.

Advancement in technology has made life much more comfortable. You can perform a task from anywhere around the world. And with the recent outbreak of the novel coronavirus pandemic, companies are transitioning to working from home.

Let me tell you a little secret – working from home is fun and relaxing. But if you aren’t disciplined with time, there may be several distractions. Without much ado, here are some of the benefits of working from home;

#1. Flexible Working Hours

 Flexible working hours is one of the advantages of working from home. It allows you to take your breakfast when you like, spend more time with your family, and have fun while working.

Remember, you will not be working in a formal environment, so you can work in your pajamas, respond to your emails while sipping a glass of pineapple juice in a hammock, etc.

Flexable Time

#2. Custom Environment

Unlike working in the office, you can customize your environment the way you like it when working at home. It’s not a formal environment, so you can set up your desk the way it best suits you.

#3. Better Creativity 

Ordinarily, you tend to be more creative when you work from home because of the flexible working hours and custom environment. When you work from home, you are working in the most conducive condition without pressure. So, you are more likely to come up with creative ideas that can solve problems.

#4. No Office Distractions

Do you know that there’s usually a high level of distraction in the office? From co-workers debate about a particular topic to the wailing of sirens outside the windows, the list is endless. But when you work from home, you usually have a minimum distraction. Even if you live with your family, you can set up your workstation in a separate room where nobody will distract you.

#5. No Commuting

There’s zero commuting when working from home. You will be shuttling your bed to the desk, vice versa. It’s fun and relaxing. But you must learn how to be focused and avoid wasting time unnecessarily. Otherwise, you won’t be productive when working from home.

#6. Work-Life Balance

 In recent times, every worker wants to achieve a work-life balance. It refers to the prioritization between your work and personal life. Trust me; it’s challenging to achieve a work-life balance if you aren’t working from home. And you tend to strive for more career growth and success at the expense of your family.

But if you have a flexible working hour, you can achieve a great work-life balance. You can even go on vacation with your family and still be doing your assigned tasks at work.

#7. Less Employee Turnover

Employee turnover is a common challenge most companies face. The stress of going to work every day, and dealing with traffic tends to make some employees quit. But when they have the option of working from home, they are less likely to quit because they have flexible work hours, better work-life balance, and a customized environment.

Conclusion

Working from home could be the new normal in the future. With the spread of the novel coronavirus, the workplace environment is going to change. And more companies will embrace a remote working culture to reduce cost and improve productivity.

We’re helping freelancers, please leave your infomation and we’ll get back to you.

 

Khalid Khan

Author

Digital Marketing Consultant

A multi-faceted professional with 19 years of documented success of consistent achievement in a senior management capacity primarily accountable for complete IT Management operations & Digital Marketing.

Aruze Digital Marketing

Artificial Intelligence in digital marketing 2020

Artificial Intelligence (AI)

Before digging deep, lets understand the terminologies.

As a layman definition, AI means intelligent devices. AI devices are well equipped for self-learning or program free.  We are using this technology in our day to day life, namely, Siri, Alexa, Google assistant, chatbots and humanoid robots like Sophia.

We can no more think without AI in marketing.  Artificial Intelligence in digital marketing is the use of the internet, mobile devices, social media, search engines, and other platforms to target customers with understanding of specific consumer’s approach and how consumers contrast with conventional marketing. AI has begun to grasp Intelligence Quotient(IQ) and Emotion Quotient(EQ)  of Human. Digital devices are smarter now, with deep learning, and they can vary as fruit as Orange and orange as colour. Artificial Intelligence (AI) is at the forefront, boasting impressive monitoring and analytics tools that help marketers make better choices, generate more sales and improve consumer acquisition.

AI in digital marketing

Traditionally, we define an algorithm as a set of instructions that tell machines what to do. And these algorithms are becoming more complex day by day. When it comes to AI, the machine creates its own algorithms, determine new paths and unlock unlimited potential. Artificial intelligence is built on machine learning and deep learning. Hence, it learns from user experience to suggests algorithm instead of human to achieve marketing goals.

Use of AI in DM: AI can predict consumer behaviours and helps to do planning, production, personalisation, promotion by turning data into intelligence through automated narratives and insights. AI tools are helping marketers to achieve the following at peace of mind.

  • Predictive Analytics: IBM Analytics, Marketo, Tableau
  • Content Discovery: CONCURRED, BrightEdge, Crayon, MarketMuse and Acrolinx
  • Content Creation: Wordsmith, Articoolo, Heliograf and Quil
  • Content Curation: Curata and Stackla
  • Email Subject Generation: Boomtrain, Phrasee, and Persado
  • Influencer Marketing: AI-powered influencer marketing platforms help in discovering a more scientific approach to unlocking the true worth of influencer marketing. AI technology offers an accurate and transparent framework for proving the return on investment. AI helps Identifying the perfect set of influencers for your brand. It Predicts the success of your campaign or ROI. Also Recommends content format/direction.
  • Media Buying (price bids): Adtext, Trapica. Frank and Zalster
  • Lead Scoring: AI do study of demographic, behavioural factors or a sales qualifying framework such as BANT (Budget, Authority, Needs, and Timeline) to determine which leads have the highest likelihood to convert from being a prospect into a customer.
  • Marketing Automation: It often takes a lot of resources to operate the marketing technologies stack – from lead generation, lead scoring to lead nurturing. AI and marketing automation can help reveal customer journey behaviour insights to reach them at the most critical and impactful touch points.
  • Chat Bots: Chatbot powered by AI is its ability to answer open questions. These bots use natural learning processing and machine learning to suggest the correct response. We can use Facebook bot tools, like wit.ai bot, to train bots in example conversations and make them continually learn from their user interactions.

Three Tips That Can Improve Your Marketing

Online buyers has drastically increased on internet, marketers had to shift from traditional marketing to internet marketing. When we use our smart devices and connect to internet, we have experienced may advertisement from various brands. With AI, the potential to evaluate a near-infinite number of datapoints effectively and efficiently, marketers are increasingly turning to machine learning to better know the impact that different touchpoints of individual shoppers and even entire audience segments have on the purchaser’s journey.

1) Forecasting Sales

AI marketing can be used to gather data on past sales. The system would research the data from meetings, emails, telephone calls and all the rest.  You will link the data to the results of both the current and future promotions sales planned.

AI may be of great help in optimizing marketing strategies for your brand, in addition to predicting sales. AI also does away with the chance of human error. AI is only allowed to produce a report using data.

2) Use artificial intelligence to revolutionize customer service

Another remarkable and still-growing advance in technology was in augmented reality (AR).  It approach incorporates digital knowledge with a real-time physical world. Recent developments in AR have opened the door in the field of digital marketing to fully new, personalized shopping experiences for customers.

 

If it helps shoppers to see furniture in their homes or to try on clothing in a “virtual dressing room,” AR is yet another way for brands to stand out from the competition.

 

As consumers make a purchase, abandon a cart, connect with the brand on social media and more, marketers may cause personalized emails via automation. Such tailored emails will reduce the cost of acquiring customers by 50%, increase sales by 15% and improve spending output by 30%.

3) Video marketing approach to improve engagement

Ninety-three per cent of advertisers landed a new client from the social media video. Firstly, understanding that a full-fledged production crew is a thing of the past is significant. Entering the video marketing space by 2020 can be as easy as producing quick, informal videos to highlight the goods of your company. Such videos can then be used on YouTube, Amazon, Twitter and on any other platforms on which you advertise or sell.

You wishing to take advantage of YouTube’s capabilities can do so by video display ads, video and discovery ads from YouTube TrueView, or Google Shopping Ads from TrueView. Each of these ad formats enable marketers to unobtrusively promote engaging, story-driven content to their consumers, cultivate brand awareness and create trust.  So for those social media or Amazon advertisers, both platforms have plenty of additional video exposure opportunities, whether it’s in-stream video advertisements on Facebook, or enhanced brand content videos on Amazon’s product information sites.

Take Home

With the proliferation of consumer data access, a deep insight into consumer behavior can be obtained. Continuous growth in the field of machine learning and deep learning, AI is capable of driving marketing and allowing on-scale personalized marketing, a fact.

Using AI, marketers are able to derive valuable insights and cutting edge strategy from data troves.

  • Prediction of sales and customer behaviour.
  • Deep understanding of customers with Sentiment Analysis.
  • Possibilities of upselling/cross-selling based on customer behaviour.
  • Deep Learning for recognizing patterns in images, text, voice, and other data to extract valuable information about customer interaction.
  • Enhancing the contribution of marketing to the overall business growth.
  • Improving customer experience through intuitive and sensitive communication chatbots.

 

Title ? Artificial Intelligence in digital marketing 2020

Meta description ? Artificial Intelligence has already been put into practice and marketing firms have embraced the ability to use it to develop internet marketing campaigns and provide valuable consumer insights for companies. Many companies are enjoying the positive impacts of AI in digital marketing in 2020

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How to choose perfect gadgets

When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

O my friend — but it is too much for my strength — I sink under the weight of the splendour of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.